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The Effect of Cultural Orientation on Consumer Responses to Personalization

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References

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2015Impact of Recommender System on Competition Between Personalizing and Non-Personalizing Firms32 cited
2020“I” seek differentiation and “we” seek assimilation: the impact of self-expressive customization on consumers’ willingness to pay a premium28 cited
2017Consumer desire for personalisation of products and services: cultural antecedents and consequences for customer evaluations27 cited
2018The Impact of Competitiveness on Consumer Responses to Comparative Advertisements27 cited
2016Selling in an asymmetric retail world: perspectives from India, Russia, and the US on buyer–seller information differential, perceived adaptive selling, and purchase intention21 cited
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