Article2010

The portrayal of women in Canadian corporate annual reports

Merridee Lynne Bujaki · Bruce J. McConomy

19 citations0/0 files storedCanadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l Administration

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Gender Diversity and Inequality Corporate Social Responsibility Reporting Media, Gender, and Advertising

Abstract

Abstract We assess the inclusion of women in Canadian corporate annual report (CAR) photographs and on boards of directors at TSX100 firms and evaluate whether either is related to financial performance. We find that women are underrepresented in CAR photographs and on boards. In CAR photographs women are frequently portrayed as outsiders or less powerful organizational members than men. Higher return on equity (ROE) was found at companies that more frequently depicted women in their CAR photographs. However, no association was observed between the inclusion of women on the board and the ROE of the firm. The applied and theoretical implications of these results are discussed. Copyright © 2010 ASAC. Published by John Wiley & Sons, Ltd.

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1983Discretionary disclosure 2003Corporate Governance, Board Diversity, and Firm Value 2003Board of Director Diversity and Firm Financial Performance 2005The Glass Cliff: Evidence that Women are Over‐Represented in Precarious Leadership Positions 2007Does female board representation influence firm performance? The Danish evidence 2008The Handbook of Mentoring at Work: Theory, Research, and Practice 2006Do women in top management affect firm performance?A panel study of 2,500 Danish firms 2007The Glass Cliff: Exploring the Dynamics Surrounding the Appointment of Women to Precarious Leadership Positions

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