Article2009

Selling retailing to Generation Y graduates: recruitment challenges and opportunities

Adelina M. Broadbridge · G. A. Maxwell · Susan M. Ogden

36 citations0/0 files storedThe International Review of Retail Distribution and Consumer Research

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Generational Differences and Trends Higher Education and Employability Employer Branding and e-HRM

Abstract

This article broadens our understanding of the key factors held important by Generation Y graduates at the beginning of their career and in the longer term. Using the results of a questionnaire with 340 undergraduate business school respondents across two universities, students' experiences of, and attitudes towards, retail employment while a student are explored. The article moves on to consider the employment factors considered by these Generation Y students to be most important immediately after graduation and then in their longer term career. The findings demonstrate the value systems held by Generation Y and recommendations are made to retailers on how to better attract potential graduates to the sector.

Citations in this library

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References

1993Handbook of industrial and organizational psychology 2005From high maintenance to high productivity 2005Managing Generation Y 200713_2_30: Experiences, perceptions and expectations of retail employment for Generation Y 2007Careers in Hospitality Management: Generation Y's Experiences and Perceptions

Cited by

2010Choice or constraint? Tensions in female retail executives' career narratives 2016Incorporating the creative subject: Branding outside–in through identity incentives 2015Employer brand management as boundary‐work: a grounded theory analysis of employer brand managers' narrative accounts 2016Social Media and Value Creation 2019Examining Job Attribute Preferences Across Three Generational Cohorts 2015Fidéliser des managers de la Génération Y 2016Age and generations in everyday organisational life: neglected intersections in studying organisations 2010Generational differences in work preferences

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