Investigating Research Streams of Conjoint Analysis: A Bibliometric Study

Thorsten Teichert · Edlira Shehu

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scientometrics and bibliometrics research Economic and Environmental Valuation Psychology Research and Bibliometrics

Abstract

Abstract Conjoint analysis (CA) is one of the most important methods for preference elicitation. In this paper we investigate the intellectual structure within the conjoint analytical research community. Analyses based on single papers provide a method-based overview of streams of conjoint research. By using novel bibliometric techniques in this field we complement findings of existing reviews. We use co-citation and factor analysis of the most cited articles in SSCI to identify the most important articles and research streams. Seven research streams are revealed which are visualized by means of multidimensional scaling. Tables and graphics reveal the disciplinary affiliations of contributors to CA, the special structure within the classes as well as links between them.

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References

1979Prospect Theory: An Analysis of Decision under Risk 1988Prospect theory: An analysis of decision under risk 1985A Conceptual Model of Service Quality and Its Implications for Future Research 1972Conditional logit analysis of qualitative choice behavior 1973Co‐citation in the scientific literature: A new measure of the relationship between two documents 2000Stated choice methods analysis and applications 2000Stated Choice Methods 1978Conjoint Analysis in Consumer Research: Issues and Outlook

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