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The Cognitive Foundations of Partitioned Country-of-Origin: A Causal Path Analysis

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References

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1986

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Multinational Production: Effect on Brand Value

309 cited

1994Strategic brand management: new approaches to creating and evaluating brand equity243 cited

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2012A REVIEW OF ECONOMETRIC ESTIMATION OF CONSUMER DEMAND FOR AUTOMOBILES AND THE COUNTRY OF ORIGIN (COO) EFFECTS6 cited