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Marketing Planning and Expert Systems: An Epistemology of Practice

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References

1987Expert systems for marketing41 cited
1987An Exposition of Empirical Research into Marketing Planning32 cited

Cited by

2002Integrating group Delphi, fuzzy logic and expert systems for marketing strategy development: the hybridisation and its effectiveness66 cited
2009AgentsInternational: Integration of multiple agents, simulation, knowledge bases and fuzzy logic for international marketing decision making35 cited
1991Expert systems: The cold fusion of marketing?29 cited
1995A hybrid system for strategic marketing planning29 cited
1997Some issues in developing expert marketing systems22 cited
1995A bibliography of expert system applications for business (1984–1992)20 cited

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