Marketing Ethics: Factors Influencing Perceptions of Ethical Problems and Alternatives

Anusorn Singhapakdi · Scott John Vitell

304 citations0/0 files storedJournal of Macromarketing

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Ethics in Business and Education Academic integrity and plagiarism Corporate Social Responsibility and Sustainability

Abstract

This article provides a partial test of the emerging descriptive theories in marketing ethics. The data were obtained from a mail survey of American Marketing Association members. The results tend to support the hypotheses that ethical policies of organizations and Machiavellianism influence many aspects of the marketer's ethical decision making.

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1966Generalized expectancies for internal versus external control of reinforcement.1954Social learning and clinical psychology.1986Ethical Decision Making in Organizations: A Person-Situation Interactionist Model 1970Studies in Machiavellianism 1986A General Theory of Marketing Ethics 1985A Contingency Framework for Understanding Ethical Decision Making in Marketing 1976Measures of Social Psychological Attitudes.1989Corporate Ethical Values and Organizational Commitment in Marketing

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2006Promoting ethical behavior and organizational citizenship behaviors: The influence of corporate ethical values 2002Ethical Context, Organizational Commitment, and Person-Organization Fit 1994The Perceived Importance of Ethics and Social Responsibility on Organizational Effectiveness: A Survey of Marketers 1999The Effects of Cultural Dimensions on Ethical Decision Making in Marketing: An Exploratory Study 2012Consumer Ethics: An Investigation of the Ethical Beliefs of Elderly Consumers

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