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ArticleCustomer reactions to variety: Too much of a good thing?

Donald R. Lehmann1998

Article1998

Customer reactions to variety: Too much of a good thing?

Donald R. Lehmann

54 citations·0/0 files stored·Journal of the Academy of Marketing Science

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Consumer Market Behavior and Pricing Supply Chain and Inventory Management Product Development and Customization

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References

1966A New Approach to Consumer Theory 1976A New Approach to Consumer Theory 1992Choice in Context: Tradeoff Contrast and Extremeness Aversion 1980The Cost of Thinking 1989Consumer Preference Formation and Pioneering Advantage 1982A Dynamic Attribute Satiation Model of Variety-Seeking Behavior 1994Meaningful Brands from Meaningless Differentiation: The Dependence on Irrelevant Attributes 1984Consumer Choice Strategies for Comparing Noncomparable Alternatives

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2006Why does income growth fail to make us happier?2013The Role of Consumer Happiness in Relationship Marketing 2005Retail assortment, shelf and stockout management: issues, interplay and future challenges 2006Differentiation and Parity in Assortment Pricing 2002Factors Affecting the Choice of Channels 2007Analyzing Variety Seeking Behavior Using Panel Data

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Details

Year1998

Typearticle

Published1998-12-01

VenueJournal of the Academy of Marketing Science

ISSN-L0092-0703

Languageen

Citations54

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1007/bf02890504

openalex_workW2045238909

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2012

Determinants of Consumer Happiness and its Role In Customer Loyalty

2007The effect of product variety on purchase probability