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Customer reactions to variety: Too much of a good thing?
13 references·14 citing·47 second hop
Customer reactions to variety: Too much of a good thing? (1998)Customer reactions to variety: Too much o…Modeling Choice Among Assortments (2026)Modeling Choice Among Assortm…Dynamic Relationships with customers: High-Variety Strategies (1998)Dynamic Relationships with cu…Impact of bundle type, price framing and familiarity on purchase intention for the bundle (1995)Impact of bundle type, price …Meaningful Brands from Meaningless Differentiation: The Dependence on Irrelevant Attributes (1994)Meaningful Brands from Meanin…Choice in Context: Tradeoff Contrast and Extremeness Aversion (1992)Choice in Context: Tradeoff C…Consumer Preference Formation and Pioneering Advantage (1989)Consumer Preference Formation…Consumer Choice Strategies for Comparing Noncomparable Alternatives (1984)Consumer Choice Strategies fo…A Dynamic Attribute Satiation Model of Variety-Seeking Behavior (1982)A Dynamic Attribute Satiation…The Cost of Thinking (1980)The Cost of ThinkingConsumer Acquistion Patterns for Durable Goods (1979)Consumer Acquistion Patterns …A New Approach to Consumer Theory (1976)A New Approach to Consumer Th…The New Economic Theory of Consumer Behavior: An Interpretive Essay (1975)The New Economic Theory of Co…A New Approach to Consumer Theory (1966)A New Approach to Consumer Th…Product variety in local grocery stores: Differential effects on stock‐keeping unit level sales (2021)Product variety in local groc…Variety and the Cost of Search in Supermarket Retailing (2016)Variety and the Cost of Searc…The Role of Consumer Happiness in Relationship Marketing (2013)The Role of Consumer Happines…Determinants of Consumer Happiness and its Role In Customer Loyalty (2012)Determinants of Consumer Happ…Mass Customisation as a Competitive Factor for Sustainability (2011)Mass Customisation as a Compe…Feast Or Famine: How Expectations Polarize Judgments of Ambiguous Alternative Set Sizes (2008)Feast Or Famine: How Expectat…The effect of product variety on purchase probability (2007)The effect of product variety…Analyzing Variety Seeking Behavior Using Panel Data (2007)Analyzing Variety Seeking Beh…Why does income growth fail to make us happier? 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this work references cited by second hop

References

  • 1966A New Approach to Consumer Theory8,466 cited
  • 1976A New Approach to Consumer Theory6,913 cited
  • 1992Choice in Context: Tradeoff Contrast and Extremeness Aversion1,727 cited
  • 1980The Cost of Thinking945 cited
  • 1989Consumer Preference Formation and Pioneering Advantage943 cited
  • 1982A Dynamic Attribute Satiation Model of Variety-Seeking Behavior542 cited
  • 1994Meaningful Brands from Meaningless Differentiation: The Dependence on Irrelevant Attributes445 cited
  • 1984Consumer Choice Strategies for Comparing Noncomparable Alternatives349 cited
  • 2026Modeling Choice Among Assortments321 cited
  • 1998Dynamic Relationships with customers: High-Variety Strategies280 cited
  • 1995Impact of bundle type, price framing and familiarity on purchase intention for the bundle194 cited
  • 1975The New Economic Theory of Consumer Behavior: An Interpretive Essay149 cited
  • 1979Consumer Acquistion Patterns for Durable Goods67 cited

Cited by

  • 2006Why does income growth fail to make us happier?116 cited
  • 2013The Role of Consumer Happiness in Relationship Marketing48 cited

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  • 2005Retail assortment, shelf and stockout management: issues, interplay and future challenges46 cited
  • 2006Differentiation and Parity in Assortment Pricing31 cited
  • 2002Factors Affecting the Choice of Channels29 cited
  • 2007Analyzing Variety Seeking Behavior Using Panel Data29 cited
  • 2012Determinants of Consumer Happiness and its Role In Customer Loyalty23 cited
  • 2007The effect of product variety on purchase probability22 cited
  • 2016Variety and the Cost of Search in Supermarket Retailing21 cited
  • 2005Hyperchoice and high prices: an unfair combination18 cited
  • 2021Product variety in local grocery stores: Differential effects on stock‐keeping unit level sales16 cited
  • 2011Mass Customisation as a Competitive Factor for Sustainability7 cited
  • 2008Feast Or Famine: How Expectations Polarize Judgments of Ambiguous Alternative Set Sizes1 cited
  • 2006The lure of choice : the impact of increased choice on decision making0 cited