Consumer Acquistion Patterns for Durable Goods

Jack J. Kasulis · Robert F. Lusch · Edward F. Stafford

67 citations0/0 files storedJournal of Consumer Research

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Consumer Market Behavior and Pricing Consumer Behavior and Marketing Influence Consumer Behavior and Market Dynamics

Abstract

Durable goods will be the fastest growing sector of the consumer market in the 1980's. Through Guttman scalogram analysis, consumer acquisition patterns for twelve heterogeneous durables are examined. Ownership patterns are compared through split-half analyses, across data collected in two consecutive years, and between types of dwelling units.

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1956A Method of Scalogram Analysis Using Summary Statistics

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