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On the Founding of the Journal of Macromarketing

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References

1976The Nature and Scope of Marketing616 cited
1958Marketing and Economic Development268 cited
1981Macromarketing as a Multidimensional Concept123 cited
1981An Invitation to Participate in Affairs of the Journal of Macromarketing113 cited
1981The Transformation of Retailing Institutions: Beyond the Wheel of Retailing and Life Cycle Theories63 cited
1981Ethical Marketing: Perceptions of Economic Goods and Social Problems54 cited
1981Trade Flows in Macromarketing Systems49 cited
1981The Visions of Charles C. Slater: Social Consequences of Marketing48 cited
2006Macromarketing: origins, development, current status and possible future direction38 cited
1981A Rationalization for Macromarketing Concepts and Definitions28 cited
1981The Systems Dimension in the Definition of Macromarketing21 cited

Cited by

2021Shelby D. Hunt: Contributions of a pioneer in marketing ethics and macromarketing9 cited

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