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Diagnosing competitive reactions using (aggregated) scanner data · Study

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ArticleDiagnosing competitive reactions using (aggregated) scanner data

Peter S. H. Leeflang1992

Article1992

Diagnosing competitive reactions using (aggregated) scanner data

Peter S. H. Leeflang · Dick R. Wittink

143 citations·0/0 files stored·International Journal of Research in Marketing

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Consumer Market Behavior and Pricing Merger and Competition Analysis Supply Chain and Inventory Management

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References

1969Investigating Causal Relations by Econometric Models and Cross-spectral Methods 2000Marketing management: analysis. planning. implementation and control 1988Some recent development in a concept of causality 1988Assessing Advantage: A Framework for Diagnosing Competitive Superiority 1984Strategic Market Management 2010Some Recent Developments in a Concept of Causality 1983Marketing Theory with a Strategic Orientation 1984A Price Discrimination Theory of Coupons

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2017Effects of Traditional Advertising and Social Messages on Brand-Building Metrics and Customer Acquisition 2001Competitive Pricing Behavior in the Auto Market: A Structural Analysis 1999Retaliatory Behavior to New Product Entry 1994Competitive Marketing Behavior in Industrial Markets 2007Retail-Price Drivers and Retailer Profits 2000Time-series models in marketing: Past, present and future

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Details

Year1992

Typearticle

Published1992-03-01

VenueInternational Journal of Research in Marketing

ISSN-L0167-8116

Languageen

Citations143

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/0167-8116(92)90028-j

openalex_workW2045467533

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2000Market share response and competitive interaction: The impact of temporary, evolving and structural changes in prices

1999Investigating Dynamic Multifirm Market Interactions in Price and Advertising