Apparel Manufacturing Business Owners: A Gender Comparison

Abstract

Business owners were studied to determine if women approach business differently from men (integrative perspective). The population (n = 578) served as the sample of Texas apparel manufacturing owners identified by U.S. Standard Industrial Classification codes. Validity and reliability were established for the five scales. Data analyses were conducted on 199 responses. Few significant differences were found between males and females on their individual, organization, and action dimensions expressed by business strategies, negotiating skills, management activities, and strategic postures. Some significant differences were found on the dimensions within the integrative perspective and sociodemographics. The conclusion is that women did not approach their business from an integrative perspective except in a few dimensions. Research should be continued to dismiss the stereotype that women often do not own successful businesses.

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