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The Impact of Sales Management Changes on New Product Success · Study

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ArticleThe Impact of Sales Management Changes on New Product Success

Linda Rochford1996

Article1996

The Impact of Sales Management Changes on New Product Success

Linda Rochford · Thomas R. Wotruba

27 citations·0/0 files stored·Journal of the Academy of Marketing Science

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Marketing and Advertising Strategies Innovation and Knowledge Management Innovation Diffusion and Forecasting

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References

1986Self-Reports in Organizational Research: Problems and Prospects 1985The Determinants of Salesperson Performance: A Meta-Analysis 1982Validity of self-evaluation of ability: A review and meta-analysis.1993An Interim Report on Measuring Product Development Success and Failure 1986Expert systems: the next challenge for managers 1988Success Factors in Product Innovation: A Selective Review of the Literature 1988Self-Appraisal in Performance Evaluation: Development Versus Evaluation 1969Successful industrial innovations : a study of factors underlying innovation in selected firms

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2012Externally Directed and Internally Directed Market Launch Management: The Role of Organizational Factors in Influencing New Product Success 2021The ambivalent role of monetary sales incentives in service innovation selling 2018New product selling challenges (key insights in the ICT sector)

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Year1996

Typearticle

Published1996-06-01

VenueJournal of the Academy of Marketing Science

ISSN-L0092-0703

Languageen

Citations27

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1177/0092070396243007

openalex_workW2045595187

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