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Translating Advertisements across Heterogeneous Cultures
14 references·4 citing·30 second hop
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References

  • 1984Grundlegung einer allgemeinen Translationstheorie1,334 cited
  • 1988Translation Studies: An integrated approach808 cited
  • 2002Emotional branding: the new paradigm for connecting brands to people599 cited
  • 2002Elżbieta Skibińska, Przekład a kultura : elementy kulturowe we francuskich tłumczeniach „Pana Tadeusza”. Wrocław 1999590 cited
  • 2002Can Theory Help Translators?: A Dialogue Between the Ivory Tower and the Wordface265 cited
  • 2000Translation Criticism- Potentials and Limitations: Categories and Criteria for Translation Quality Assessment195 cited
  • 2009The Economic Impact of Knowledge168 cited
  • 1997The Knowledge Economy114 cited
  • 2003The geostrategies of interlingualism82 cited
  • 1995International Advertising: Communicating Across Cultures54 cited
  • 1998Competing on Value: Bridging the gap between brand and customer value36 cited
  • 1998Translators' Strategies and Creativity35 cited
  • 2000Another one bites the grass : making sense of international advertising32 cited
  • 2001Branding Across Borders: A Guide to Global Brand Marketing23 cited

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  • 2017Transcreation as a translation service: Process requirements and client expectations

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27 cited
  • 2019Transcreación: Retórica cultural y traducción publicitaria21 cited
  • 2022Translation as Experimentalism20 cited
  • 2017Insights from Accounting Practitioners on China's Convergence with IFRS19 cited