Another one bites the grass : making sense of international advertising

Simón Anholt

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Marketing and Advertising Strategies International Business and FDI Advertising and Communication Studies

Abstract

The Trouble with Words The Trouble with Culture Global Brand or Global Bland? The Trouble with Creativity Network = Notwork The New International Line-Up Going It Alone More than Just Ads Where Do We Go from Here? Notes Index About the Author.

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