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Another one bites the grass : making sense of international advertising
0 references·8 citing·34 second hop
Another one bites the grass : making sense of international advertising (2000)Another one bites the grass : making sens…When translation is not enough: Transcreation as a convention-defying practice. A practitioner's perspective (2018)When translation is not enoug…Translating tourism promotional materials: a cultural-conceptual model (2018)Translating tourism promotion…Transcreation as a translation service: Process requirements and client expectations (2017)Transcreation as a translatio…Brand Name Translation Model: A Case Analysis of US Brands in China (2016)Brand Name Translation Model:…Modes and models for transcending cultural differences in international classrooms (2011)Modes and models for transcen…Creating a Mock-Western Identity Through English in Japanese Ads (2008)Creating a Mock-Western Ident…BRANDING AND BELONGING (2008)BRANDING AND BELONGINGTranslating Advertisements across Heterogeneous Cultures (2004)Translating Advertisements ac…Imagined Communities. Reflections on the Origin and Spread of Nationalism (1985)Imagined Communities: Reflections on the Origin and Spread of Nationalism (1994)Imperial leather: race, gender and sexuality in the colonial contest (1996)Consumer Behavior and Marketing Strategy (1990)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Animosity Model of Foreign Product Purchase: An Empirical Test in the People's Republic of China (1998)A Research on the Relationship Between Brand Experience and Brand Name With Customer Satisfaction (2013)China’s Brands, China’s Brand Development Strategies and Corporate Brand Communications in China (2016)Lexico-Cultural Variations in Product Naming: A Note on the Names of Handcrafted Soaps (2020)Grundlegung einer allgemeinen Translationstheorie (1984)Translation Studies: An integrated approach (1988)Emotional branding: the new paradigm for connecting brands to people (2002)Transcreación: Retórica cultural y traducción publicitaria (2019)Translation as Experimentalism (2022)The Ownership of English (1994)Linguistic Landscapes: A Comparative Study of Urban Multilingualism in Tokyo (2006)The Cultural Politics of English as an International Language (2014)Metroethnicity, Naming and Mocknolect (2020)“EFL + α”: Attitudes Towards English Use in Japan Around Necessity, Value, and Ability (2021)The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)Qualitative evaluation and research methods (1990)Metaphors We Live By (2003)Building Cross-Cultural Competence in a Foreign Language through Technology-Enhanced Project-Based Learning (2020)Globalization: Social Theory and Global Culture (2000)For Public Sociology (2005)Fiction translation expectancy norms in Iran: a quantitative study of reception (2020)The Silent Language (1959)A textbook of translation (1988)Cultures and Organizations: Software of the Mind. (1993)Constructing the image of Japan as a tourist destination: translation procedures for culture-specific items (2020)Strategies and problems in geotourism interpretation: A comprehensive literature review of an interdisciplinary chinese to english translation (2022)Exploring the boundaries of transcreation in specialized translation (2012)Towards a General Theory of Translational Action: Skopos Theory Explained (2014)Translation at the cross-roads: Time for the transcreational turn? (2015)
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Cited by

  • 2018Translating tourism promotional materials: a cultural-conceptual model38 cited
  • 2008Creating a Mock-Western Identity Through English in Japanese Ads33 cited
  • 2016Brand Name Translation Model: A Case Analysis of US Brands in China33 cited
  • 2004Translating Advertisements across Heterogeneous Cultures28 cited
  • 2017Transcreation as a translation service: Process requirements and client expectations27 cited
  • 2018When translation is not enough: Transcreation as a convention-defying practice. A practitioner's perspective20 cited
  • 2008BRANDING AND BELONGING16 cited
  • 2011Modes and models for transcending cultural differences in international classrooms11 cited

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