Visualizing informal learning behavior from conference participants Twitter data

Abstract

Knowledge Management acknowledged organizational learning as a key factor for creating competitive advantage for companies in early 1990. However, studies on informal learning in this connection are still in their infancy. This article contributes to an emerging field of 'small data' research on Twitter by presenting a case study of how community managers in Finland used this social media platform to construct an informal learning environment around an annually organized conference. In this empirical study we explore informal learning behavior in project contexts especially by analyzing and visualizing informal learning behavior from Twitter data from conference participants.

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