A COMPARISON OF FACTORS INFLUENCING ISSUE DIVERSITY IN THE U.S. AND TAIWAN

Wayne Wanta · Pu‐tsung King · Maxwell McCombs

26 citations0/0 files storedInternational Journal of Public Opinion Research

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Media Studies and Communication Electoral Systems and Political Participation Media Influence and Politics

Abstract

The study extends agenda-setting research by examining issue diversity as a consequence of media exposure. Results from two surveys—one conducted in the United States, the other in Taiwan—illustrate differences in the cultures of the two samples. In general, older individuals who find low utility in advertising information but who read a variety of newspapers and feel a strong civic duty to keep informed believe there are many important issues facing the United States. Younger, highly educated individuals who have a high interest in political news and who read a variety of newspapers believe there are many important issues facing Taiwan.

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2009Frame-Rich, Frame-Poor: An Investigation of the Contingent Effects of Media Frame Diversity and Individual Differences on Audience Frame Diversity 2017Agenda‐Setting: History and Research Tradition 2000Vielzahl = Vielfalt = Fragmentierung?2003Gut, dass wir verglichen haben. Bilanz und Bedeutung der komparativen politischen Kommunikationsforschung

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