Agenda‐Setting: History and Research Tradition

Abstract

Abstract The agenda‐setting function of the mass media was first established in the 1970s. Since then, research on agenda‐setting has expanded to include six areas of research. The first category is the original hypothesis, which examines the cognitive effects of news on consumers. The second category, sources of the media agenda, concerns how competing actors in public debate affect public opinion and includes agenda‐building research. The third category, the policy agenda, deals with the effect of news media on policy. The fourth category is contingent conditions, which explains circumstances that may affect the agenda‐setting process. The fifth category is the second level, which shows that there is an affective component to the agenda‐setting process. The sixth category investigates the function of the agenda‐setting process in social media and the Internet. More recently, research has examined visual agenda‐setting and the third level of the agenda‐setting effect.

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