Article1983

Individual Differences Approach to Multi-Attribute Attitude Model: An Application to Choice of Graduate Program in Business

4 citations0/0 files storedPsychological Reports

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Decision-Making and Behavioral Economics Consumer Behavior and Marketing Influence Psychometric Methodologies and Testing

Abstract

The study examined the moderating effect of personality variable of excellence on the predictive effectiveness of multi-attribute attitude model. Data were collected from Master's students in business administration at four Canadian universities. Analysis indicated that the students who scored high on excellence showed a stronger correlation between attitude and intention to enter a program than the students who scored low. It was speculated that excellence has potential as a segmentation variable for complex, high involvement products.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 4 citations exist upstream.

References

1977Telling more than we can know: Verbal reports on mental processes.1973Issues in Marketing's Use of Multi-Attribute Attitude Models 1975Multiattribute Measurement Models and Multiattribute Attitude Theory: A Test of Construct Validity 1980The Direction of Causality between Perceptions, Affect, and Behavior: An Application to Travel Behavior 1967Research for Marketing Decisions.1974Attitude Models Revisited: An Individual Level Analysis

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.