The Direction of Causality between Perceptions, Affect, and Behavior: An Application to Travel Behavior

David J. Reibstein · Christopher H. Lovelock

106 citations0/0 files storedJournal of Consumer Research

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Transportation Planning and Optimization Economic and Environmental Valuation Behavioral Health and Interventions

Abstract

This study investigates the relationship between perceptions, affect, and behavior regarding choices of transportation modes. Applying nonrecursive structural equations to a sample of over 800 respondents, the hypothesis that attitudes and behavior mutually influence each other is confirmed. It is also shown that affect can mediate the impact of attribute perception on behavior.

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References

1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research 2017A Theory of Cognitive Dissonance 1958The Psychology of Interpersonal Relations.1971The Theory of Buyer Behavior 1963An Investigation of the Relationships between Beliefs about an Object and the Attitude toward that Object 1961A Model for Predictive Measurements of Advertising Effectiveness 1956Cognitive structure and attitudinal affect.1973Issues in Marketing's Use of Multi-Attribute Attitude Models

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