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The Direction of Causality between Perceptions, Affect, and Behavior: An Application to Travel Behavior

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References

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1963An Investigation of the Relationships between Beliefs about an Object and the Attitude toward that Object1,647 cited
1961A Model for Predictive Measurements of Advertising Effectiveness1,525 cited
1956Cognitive structure and attitudinal affect.1,065 cited
1973Issues in Marketing's Use of Multi-Attribute Attitude Models683 cited

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1981Integrating Compositional and Decompositional Analyses to Represent the Intervening Role of Perceptions in Evaluative Judgments

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