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Disclosures Exposed: Banner Ad Disclosure Adherence to FTC Guidance in the Top 100 U.S. Web Sites
16 references·4 citing·45 second hop
Disclosures Exposed: Banner Ad Disclosure Adherence to FTC Guidance in the Top 100 U.S. Web Sites (2007)Disclosures Exposed: Banner Ad Disclosure…Advances in Consumer Research (2025)Advances in Consumer ResearchThe Effect of Banner Advertising on Internet Purchasing (2006)The Effect of Banner Advertis…Processing of animation in online banner advertising: The roles of cognitive and emotional responses (2005)Processing of animation in on…Interactivity and Persuasion (2005)Interactivity and PersuasionBANNER ADVERTISER-WEB SITE CONTEXT CONGRUITY AND COLOR EFFECTS ON ATTENTION AND ATTITUDES (2005)BANNER ADVERTISER-WEB SITE CO…Analyzing media messages using quantitative content analysis in research (2005)Analyzing media messages usin…WHY DO PEOPLE AVOID ADVERTISING ON THE INTERNET? (2004)WHY DO PEOPLE AVOID ADVERTISI…The Impact Of Content And Design Elements On Banner Advertising Click-Through Rates (2003)The Impact Of Content And Des…The Impact of Content and Design Elements on Banner Advertising Click-through Rates (2003)The Impact of Content and Des…How Advertising Works on the WWW: Modified Elaboration Likelihood Model (1999)How Advertising Works on the …New Media Interactive Advertising vs. Traditional Advertising (1998)New Media Interactive Adverti…Reliability of Nominal Data Based on Qualitative Judgments (1989)Reliability of Nominal Data B…Consumer Response to Television Commercials: The Impact of Involvement and Background Music on Brand Attitude Formation (1986)Consumer Response to Televisi…Contemporary Advertising (1984)Contemporary AdvertisingAsymmetry of the perceptual span in reading (1976)Asymmetry of the perceptual s…The Psychology and Pedagogy of Reading (1970)The Psychology and Pedagogy o…The Role of Creative Strategy, Ad Disclosure and Regulatory Focus in Investors’ Decision Making: An Experimental Investigation (2016)The Role of Creative Strategy…The Interplay between Advertising Disclosures and Financial Knowledge in Mutual Fund Investment Decisions (2012)The Interplay between Adverti…Understanding your retirement savings: How the recent economic recession changed advertising in retirement financial services (2011)Understanding your retirement…Adherence of Retirement Mutual Fund Providers to the Securities and Exchange Commission (SEC)’s Advertising Guidance: Provision and Readability of Advertising Disclosure (2011)Adherence of Retirement Mutua…Significance tests and goodness of fit in the analysis of covariance structures. 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(1999)The fairyland of Second Life: Virtual social worlds and how to use them (2009)Attributing Conversions in a Multichannel Online Marketing Environment: An Empirical Model and a Field Experiment (2013)Personalized Online Advertising Effectiveness: The Interplay of What, When, and Where (2015)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Comparative and Noncomparative Advertising: Attitudinal Effects under Cognitive and Affective Involvement Conditions (1994)Consumer perceived risk: conceptualisations and models (1999)Effects of Interactivity on Website Involvement and Purchase Intention (2010)Computer-Mediated Discourse Analysis: An Approach to Researching Online Behavior (2004)The Content Analysis of Media Frames: Toward Improving Reliability and Validity (2008)The Role of Social Media Content Format and Platform in Users’ Engagement Behavior (2020)Measures of Perceived Interactivity: An Exploration of the Role of Direction of Communication, User Control, and Time in Shaping Perceptions of Interactivity (2002)What is Interactivity and is it Always Such a Good Thing? 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References

  • 2025Advances in Consumer Research13,264 cited
  • 2005Analyzing media messages using quantitative content analysis in research2,236 cited
  • 1989Reliability of Nominal Data Based on Qualitative Judgments1,575 cited
  • 2004WHY DO PEOPLE AVOID ADVERTISING ON THE INTERNET?828 cited
  • 1986Consumer Response to Television Commercials: The Impact of Involvement and Background Music on Brand Attitude Formation627 cited
  • 1970The Psychology and Pedagogy of Reading498 cited
  • 1998New Media Interactive Advertising vs. Traditional Advertising467 cited
  • 2006The Effect of Banner Advertising on Internet Purchasing456 cited
  • 1984Contemporary Advertising435 cited
  • 1976Asymmetry of the perceptual span in reading376 cited
  • 2005BANNER ADVERTISER-WEB SITE CONTEXT CONGRUITY AND COLOR EFFECTS ON ATTENTION AND ATTITUDES297 cited
  • 1999How Advertising Works on the WWW: Modified Elaboration Likelihood Model281 cited
  • 2005Interactivity and Persuasion268 cited
  • 2003The Impact of Content and Design Elements on Banner Advertising Click-through Rates212 cited
  • 2003The Impact Of Content And Design Elements On Banner Advertising Click-Through Rates206 cited

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  • 2005Processing of animation in online banner advertising: The roles of cognitive and emotional responses159 cited
  • Cited by

    • 2012The Interplay between Advertising Disclosures and Financial Knowledge in Mutual Fund Investment Decisions24 cited
    • 2011Adherence of Retirement Mutual Fund Providers to the Securities and Exchange Commission (SEC)’s Advertising Guidance: Provision and Readability of Advertising Disclosure16 cited
    • 2011Understanding your retirement savings: How the recent economic recession changed advertising in retirement financial services9 cited
    • 2016The Role of Creative Strategy, Ad Disclosure and Regulatory Focus in Investors’ Decision Making: An Experimental Investigation1 cited