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Motivation Research in Advertising and Marketing · Study

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ArticleMotivation Research in Advertising and Marketing

Donald F. Blankertz1955

Article1955

Motivation Research in Advertising and Marketing

Donald F. Blankertz

50 citations·0/0 files stored·Journal of Marketing

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Marketing and Advertising Strategies Consumer Behavior and Marketing Influence Employee Performance and Motivation

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2006Remembering motivation research: toward an alternative genealogy of interpretive consumer research 2013The birth of consumer behavior: motivation research in the 1940s and 1950s 2012An Exploratory Study of the Otaku Adolescent Consumer 2013The brand personality of rocks 2015Intertwined 1959Reflections on Business 2007‘Mr. MASS motivations himself’: explaining Dr. Ernest Dichter 2017Creative Intelligence and the Cold War

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Year1955

Typearticle

Published1955-10-01

VenueJournal of Marketing

ISSN-L0022-2429

Languageen

Citations50

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.2307/1247305

openalex_workW2046444233

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