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• 2006Remembering motivation research: toward an alternative genealogy of interpretive consumer research175 cited
• 2013The birth of consumer behavior: motivation research in the 1940s and 1950s48 cited
• 2012An Exploratory Study of the Otaku Adolescent Consumer42 cited
• 2013The brand personality of rocks40 cited
• 2015Intertwined32 cited
• 1959Reflections on Business22 cited
• 2007‘Mr. MASS motivations himself’: explaining Dr. Ernest Dichter14 cited
• 2017Creative Intelligence and the Cold War11 cited
• 2023Rethinking Harlow Gale: The Psychical Influences on His Contributions to Advertising and Their Enduring Reverberations10 cited
• 1966A Flexible Projective Technique Applied to the Measurement of the Self Images of Voters1 cited