Testing an Integrated Model of E-Shopping Web Site Usage

Kee‐Sook Lim · Jeen‐Su Lim · John H. Heinrichs

41 citations0/0 files storedJournal of Internet Commerce

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Technology Adoption and User Behaviour Customer Service Quality and Loyalty Privacy, Security, and Data Protection

Abstract

This study develops and tests an integrated model of e-shopping Web site usage. The proposed model uses previously identified dimensions from the Technology Acceptance Model and introduces the dimensions of perceived information risk and perceived site trust. LISREL results of survey data show that perceived ease of use and perceived usefulness of the e-shopping Web sites have a significant positive direct effect; whereas, perceived information risk has a significant negative direct effect on e-shopping Web site usage. Perceived enjoyment, perceived ease of use, and perceived site trust show a significant indirect effect on e-shopping Web site usage through perceived usefulness. Managerial implications and research directions are discussed.

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References

1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 2003User Acceptance of Information Technology: Toward A Unified View1 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research 1989User Acceptance of Computer Technology: A Comparison of Two Theoretical Models 2001Efficacy of the Theory of Planned Behaviour: A meta‐analytic review 2003Trust and TAM in Online Shopping: An Integrated Model1 1992Extrinsic and Intrinsic Motivation to Use Computers in the Workplace 1 1985A technology acceptance model for empirically testing new end-user information systems : theory and results

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