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Negative side effects of customer integration

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References

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1995An exploratory analysis of the impact of market orientation on new product performance a contingency approach

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675 cited

2002Focusing the fuzzy front–end in new product development611 cited

Cited by

2013Impediments to customer integration into the innovation process: A case study in the telecommunications industry97 cited
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2019Pathologies and Paradoxes of Co-Creation: A Contribution to the Discussion about Corporate Social Responsibility in Building a Competitive Advantage in the Age of Industry 4.045 cited
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2018Leveraging supply chain collaboration in pursuing radical innovation38 cited
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2016IDENTIFYING OPEN INNOVATION PARTNERS: A METHODOLOGY FOR STRATEGIC PARTNER SELECTION27 cited
2021Do they see the signs? Organizational response behavior to customer complaint messages23 cited
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