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The Language of Television Advertising. · Study

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ArticleThe Language of Television Advertising.

James Ralph Beniger1984

Article1984

The Language of Television Advertising.

James Ralph Beniger · Michael L. Geis

102 citations·0/0 files stored·Contemporary Sociology A Journal of Reviews

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Linguistic research and analysis Media, Gender, and Advertising Advertising and Communication Studies

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1987English in advertising: multiple mixing and media 2001‘Reason’ and ‘tickle’ as pragmatic constructs in the discourse of advertising 2006Sex Differences in Responses to Probability Markers in Advertising Claims 2002The Proposition-Probability Model of Argument Structure and Message Acceptance 2005The linguistic aestheticization of food: a cross-cultural look at food commercials in Japan, Korea, and the United States 2001A Focus-Based Study of English Demonstrative Reference 1987Context and the interpretation of quantifiers of frequency 2016A Multimodal Discourse Analysis of Tmall’s Double Eleven Advertisement

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Year1984

Typearticle

Published1984-01-01

VenueContemporary Sociology A Journal of Reviews

ISSN-L0094-3061

Languageen

Citations102

Files0 public / 0

ShelfLinguistic research and analysis

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doi10.2307/2068312

openalex_workW2047301593

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