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Cited by

• 1987English in advertising: multiple mixing and media89 cited
• 2001‘Reason’ and ‘tickle’ as pragmatic constructs in the discourse of advertising74 cited
• 2006Sex Differences in Responses to Probability Markers in Advertising Claims73 cited
• 2002The Proposition-Probability Model of Argument Structure and Message Acceptance61 cited
• 2005The linguistic aestheticization of food: a cross-cultural look at food commercials in Japan, Korea, and the United States45 cited
• 2001A Focus-Based Study of English Demonstrative Reference38 cited
• 1987Context and the interpretation of quantifiers of frequency38 cited
• 2016A Multimodal Discourse Analysis of Tmall’s Double Eleven Advertisement35 cited
• 1985Persuasive language in the television medium33 cited
• 2019The Language of Consumer Advertising: Linguistic and Psychological Perspectives32 cited
• 1999Informational and Interactional Functions of Slogans and Sayings in the Discourse of a Support Group29 cited
• 2005Effects of Probability Markers on Advertising Claim Acceptance28 cited
• 1990Gender Differences in Color Naming: Direct Mail Order Advertisements26 cited
• 1993The Effect of Type of Claim, Gender, and Buying History on the Drawing of Pragmatic Inferences From Advertising Claims