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The Effectiveness Challenge in Issue Advertising Campaigns
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The Effectiveness Challenge in Issue Advertising Campaigns (1983)The Effectiveness Challenge in Issue Adve…The Measurement of Issue/Advocacy Advertising Effects (2012)The Measurement of Issue/Advo…Issues advertising and its effect on public opinion recall (1986)Issues advertising and its ef…Some Reasons Why Information Campaigns Can Succeed (1973)Issues Management (1985)Public communication campaigns (2024)A Model for Predictive Measurements of Advertising Effectiveness (1961)Experimental and Quasi-Experimental Designs for Research (1963)Issue involvement can increase or decrease persuasion by enhancing message-relevant cognitive responses. (1979)Environmental Marketplace Advocacy: Influences and Implications of U.S. Public Response (2017)
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  • 1986Issues advertising and its effect on public opinion recall12 cited
  • 2012The Measurement of Issue/Advocacy Advertising Effects9 cited

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