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Issues advertising and its effect on public opinion recall · Study

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ArticleIssues advertising and its effect on public opinion recall

Robert L. Heath1986

Article1986

Issues advertising and its effect on public opinion recall

Robert L. Heath

12 citations·0/0 files stored·Public Relations Review

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Marketing and Advertising Strategies Media Studies and Communication Public Relations and Crisis Communication

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References

2024Public communication campaigns 1985Issues Management 1973Some Reasons Why Information Campaigns Can Succeed 1970An Information Campaign That Changed Community Attitudes 1972Marketing Contraceptives by Mail 1983The Effectiveness Challenge in Issue Advertising Campaigns

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Details

Year1986

Typearticle

Published1986-06-01

VenuePublic Relations Review

ISSN-L0363-8111

Languageen

Citations12

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1016/s0363-8111(86)80026-1

openalex_workW2069019052

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