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Issues advertising and its effect on public opinion recall
6 references·0 citing·18 second hop
Issues advertising and its effect on public opinion recall (1986)Issues advertising and its effect on publ…Public communication campaigns (2024)Public communication campaignsIssues Management (1985)Issues ManagementThe Effectiveness Challenge in Issue Advertising Campaigns (1983)The Effectiveness Challenge i…Some Reasons Why Information Campaigns Can Succeed (1973)Some Reasons Why Information …Marketing Contraceptives by Mail (1972)Marketing Contraceptives by M…An Information Campaign That Changed Community Attitudes (1970)An Information Campaign That …Efficacy and effectiveness trials (and other phases of research) in the development of health promotion programs (1986)Sense‐making theory and practice: an overview of user interests in knowledge seeking and use (1998)The Role of Culture in Health Communication (2004)Tools for Composite Indicators Building (2005)Handbook on Constructing Composite Indicators: Methodology and User Guide (2008)Innovative Citizen Participation and New Democratic Institutions (2020)The Knowledge Gap Hypothesis: Twenty-Five Years Later (1996)A Meta-Analysis of the Effect of Mediated Health Communication Campaigns on Behavior Change in the United States (2004)The Drop-off and Pick-up Method: An Approach to Reduce Nonresponse Bias in Natural Resource Surveys (2010)The Measurement of Issue/Advocacy Advertising Effects (2012)The Roles of Interpersonal Communication in Mass Media Campaigns (2007)The Role of Message Tailoring in the Development of Persuasive Health Communication Messages (2009)Parameters for Crisis Communication (2010)The Handbook of Crisis Communication (2010)Social media and political communication: a social media analytics framework (2012)The Influence of Product/Nudity Congruence on Advertising Effectiveness (2005)Consumer Responses to Sexual Appeals in Cross-Cultural Advertisements (2006)Sex Appeal in Advertising: What Consumers Think (2010)
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References

  • 2024Public communication campaigns445 cited
  • 1985Issues Management175 cited
  • 1973Some Reasons Why Information Campaigns Can Succeed168 cited
  • 1970An Information Campaign That Changed Community Attitudes40 cited
  • 1972Marketing Contraceptives by Mail38 cited
  • 1983The Effectiveness Challenge in Issue Advertising Campaigns15 cited

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