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THE ROLE OF ONLINE BRAND COMMUNITY IN NEW PRODUCT DEVELOPMENT: CASE STUDIES ON DIGITAL PRODUCT MANUFACTURERS IN KOREA
16 references·4 citing·53 second hop
THE ROLE OF ONLINE BRAND COMMUNITY IN NEW PRODUCT DEVELOPMENT: CASE STUDIES ON DIGITAL PRODUCT MANUFACTURERS IN KOREA (2008)THE ROLE OF ONLINE BRAND COMMUNITY IN NEW…Promoting Consumer's Participation in Virtual Brand Communities: A New Paradigm in Branding Strategy (2007)Promoting Consumer's Particip…Online community: enhancing the relationship marketing concept through customer bonding (2005)Online community: enhancing t…Collaborating to create: The Internet as a platform for customer engagement in product innovation (2005)Collaborating to create: The …Co-creation experiences: The next practice in value creation (2004)Co-creation experiences: The …The role of the Internet in new product performance: A conceptual investigation (2003)The role of the Internet in n…The 4S Web-Marketing Mix model (2002)The 4S Web-Marketing Mix modelDesigning Virtual Customer Environments for New Product Development: Toward a Theory (2002)Designing Virtual Customer En…Customers As Innovators: A New Way to Create Value (2002)Customers As Innovators: A Ne…Product Development Decisions: A Review of the Literature (2001)Product Development Decisions…Brand Community (2001)Brand CommunityResearch/Technology Management (2000)Research/Technology ManagementBook Review: Net Gain: Expanding Markets through Virtual Communities (1998)Book Review: Net Gain: Expand…PRODUCT DEVELOPMENT: PAST RESEARCH, PRESENT FINDINGS, AND FUTURE DIRECTIONS (1995)PRODUCT DEVELOPMENT: PAST RES…Design and Marketing of New Products (1981)Design and Marketing of New P…Special Boundary Roles in the Innovation Process (1977)Special Boundary Roles in the…The dominant role of users in the scientific instrument innovation process (1976)The dominant role of users in…Managing Non-Organic Virtual Brand Communities in Social Networking Sites (2015)Managing Non-Organic Virtual …Foundations of Social Media Marketing (2014)Foundations of Social Media M…Managing brands and customer engagement in online brand communities (2013)Managing brands and customer …Collaborative Innovation with Customers: A Review of the Literature and Suggestions for Future Research* (2011)Collaborative Innovation with…Improving Performance: How to Manage the White Space on the Organization Chart (1990)Built to Last: Successful Habits of Visionary Companies (1995)Mastering the dynamics of innovation (1995)Falling Forward: Real Options Reasoning and Entrepreneurial Failure (1999)Building Organizational Capabilities for Managing Economic Crisis: The Role of Market Orientation and Strategic Flexibility (2001)The Effects of Strategic Orientations on Technology- and Market-Based Breakthrough Innovations (2005)Designing Complex Organizations (1973)The Social Psychology of Organizations. 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(1983)Core capabilities and core rigidities: A paradox in managing new product development (1992)The Search-Transfer Problem: The Role of Weak Ties in Sharing Knowledge across Organization Subunits (1999)Dynamic capabilities: what are they? (2000)Open for innovation: the role of openness in explaining innovation performance among U.K. manufacturing firms (2005)Investigating Causal Relations by Econometric Models and Cross-spectral Methods (1969)The Practice of Social Research (1989)Internal and External Integration for Product Development: The Contingency Effects of Uncertainty, Equivocality, and Platform Strategy (2005)Reconstructing the Giant: On the Importance of Rigour in Documenting the Literature Search Process (2009)Agile Business Model Innovation in Digital Entrepreneurship: Lean Startup Approaches (2018)Econometric Analysis of Panel Data (2021)The Knowledge-Creating Company (1995)Social Capital, Intellectual Capital, and the Organizational Advantage (1998)The Knowledge-Creating Company (1998)Customer Engagement: Exploring Customer Relationships Beyond Purchase (2012)Service Innovation: A Service-Dominant Logic Perspective1 (2015)CHEMISTRY: OPPORTUNITIES AND NEEDS (1965)The process of innovation: A study of the origination and development of ideas for new scientific instruments (1971)Innovation in Industry and the Diffusion of Technology (1974)Sectoral patterns of technical change: Towards a taxonomy and a theory (1984)Developing a framework for responsible innovation (2013)Three frames for innovation policy: R&D, systems of innovation and transformative change (2018)The Strength of Weak Ties (1973)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Bowling Alone: America's Declining Social Capital (1995)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Users of the world, unite! The challenges and opportunities of Social Media (2009)How Brand Community Practices Create Value (2009)
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References

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  • 2001Brand Community4,090 cited
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  • 2002The 4S Web-Marketing Mix model253 cited
  • 2005Online community: enhancing the relationship marketing concept through customer bonding

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147 cited
  • 2003The role of the Internet in new product performance: A conceptual investigation54 cited
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    • 2013Managing brands and customer engagement in online brand communities722 cited
    • 2014Foundations of Social Media Marketing405 cited
    • 2011Collaborative Innovation with Customers: A Review of the Literature and Suggestions for Future Research*343 cited
    • 2015Managing Non-Organic Virtual Brand Communities in Social Networking Sites5 cited