Ubiquitous Advertising: The Killer Application for the 21st Century

John C. Krumm

75 citations0/0 files storedIEEE Pervasive Computing

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Marketing and Advertising Strategies Digital Marketing and Social Media Context-Aware Activity Recognition Systems

Abstract

This article discusses the trend toward ad-supported ubiquitous computing as well as the problems advertisers face and how ubiquitous computing can solve them. It mentions that advertising will be the next major application for ubiquitous computing. Ads will support ubiquitous computing, and ubiquitous computing will support advertisers with ad targeting, ad feedback, customer awareness, and privacy.

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References

2005Driving consumer acceptance of mobile marketing: a theoretical framework and empirical study 2004An architecture for privacy-sensitive ubiquitous computing 2003Inferring High-Level Behavior from Low-Level Sensors 2006Predestination: Inferring Destinations from Partial Trajectories 2002A Privacy Awareness System for Ubiquitous Computing Environments 1948Advertising Principles and Practice 2004The CareNet Display: Lessons Learned from an In Home Evaluation of an Ambient Display 2006Farther Than You May Think: An Empirical Investigation of the Proximity of Users to Their Mobile Phones

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