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Ubiquitous Advertising: The Killer Application for the 21st Century
8 references·11 citing·53 second hop
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References

  • 2005Driving consumer acceptance of mobile marketing: a theoretical framework and empirical study863 cited
  • 2004An architecture for privacy-sensitive ubiquitous computing600 cited
  • 2003Inferring High-Level Behavior from Low-Level Sensors521 cited
  • 2006Predestination: Inferring Destinations from Partial Trajectories464 cited
  • 2002A Privacy Awareness System for Ubiquitous Computing Environments432 cited
  • 1948Advertising Principles and Practice325 cited
  • 2004The CareNet Display: Lessons Learned from an In Home Evaluation of an Ambient Display228 cited
  • 2006Farther Than You May Think: An Empirical Investigation of the Proximity of Users to Their Mobile Phones128 cited

Cited by

  • 2013Avoiding the Ghetto through hope and fear: an analysis of immanent technology using ideal types50 cited
  • 2017You are where you go, the commodification of daily life through ‘location’35 cited
  • 2023The role of dark pattern stimuli and personality in online impulse shopping: An application of S‐O‐R theory32 cited
  • 2021Measuring Consumer Engagement in Omnichannel Retailing: The Mobile In-Store Experience (MIX) Index22 cited
  • 2014Modelling In-Store Consumer Behaviour Using Machine Learning and Digital Signage Audience Measurement Data19 cited
  • 2017Beyond Liability

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14 cited
  • 2015A Conceptual Framework of Analytical CRM in Big Data Age14 cited
  • 2011Deliberation for intuition7 cited
  • 2015Inflated Granularity: Spatial Big Dataa and Geodemographics7 cited
  • 2015VisitSense: Sensing Place Visit Patterns from Ambient Radio on Smartphones for Targeted Mobile Ads in Shopping Malls6 cited
  • 2016Personal destination pattern analysis with applications to mobile advertising4 cited