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Identifying successful marketing strategies by export regional destination

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References

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1989Management Influences on Export Performance: A Review of the Empirical Literature 1978‐19881,155 cited
1998The determinants of export performance: a review of the empirical literature between 1987 and 19971,055 cited
1996The Export Development Process: An Integrative Review of Empirical Models998 cited
1984International Marketing Research980 cited
1996The Psychic Distance Paradox

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967 cited

1981The Decision-Maker and Export Entry and Expansion941 cited

2000Firm-Level Export Performance Assessment: Review, Evaluation, and Development894 cited

Cited by

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2020The relevance of international marketing strategy to emerging-market exporting firms: from a systematic review towards a conceptual framework46 cited
2018Export promotion programmes and the export performance of Ghanaian firms40 cited
2018Managerial Characteristics and Export Performance – Empirical Evidence from Kosovo39 cited
2018External Financing, Export Intensity and Inter‐Organizational Collaborations: Evidence from Canadian SMEs39 cited
2013Firm internationalisation within the Muslim world38 cited
2019Diamond model and the export competitiveness of the agriculture industry from emerging markets: an exploratory vision based on a spatial effect study using a genetic algorithm38 cited
2012Internationalization modes other than exporting35 cited
2023Export marketing strategy and performance: A focus on SMEs promotion33 cited
2019Cheers in China! International marketing strategies of Spanish wine exporters33 cited
2019Performance determinants of early internationalizing firms: The role of international entrepreneurial orientation32 cited
2009The determinants of export performance: A review of the research in the literature between 1998 and 200525 cited