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ArticleExport marketing strategy and performance: A focus on SMEs promotion

Claude Obadia2023

OA

Articlebronze2023

Export marketing strategy and performance: A focus on SMEs promotion

Claude Obadia · Irena Vida

33 citations·0/0 files stored·International Business Review

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International Business and FDI Global trade and economics Business Strategy and Innovation

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 2015Common Method Bias in PLS-SEM 2010Basics of Qualitative Research: Techniques and Procedures for Developing Grounded Theory 2001Index Construction with Formative Indicators: An Alternative to Scale Development 1992The Use of Pledges to Build and Sustain Commitment in Distribution Channels 2013A Primer on Partial Least Squares Structural Equation Modeling 2003Intrinsic and Extrinsic Motivation 2006Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis

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Details

Year2023

Typearticle

Published2023-11-17

VenueInternational Business Review

ISSN-L0969-5931

Languageen

Citations33

Files0 public / 0

ShelfInternational Business and FDI

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doi10.1016/j.ibusrev.2023.102229

openalex_workW4388765401

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