Exploring Consumer Adoption of Mobile Payments in China

Junying Zhong · Amandeep Dhir · Marko Nieminen

30 citations0/0 files storedInternational Academic MindTrek Conference (AcademicMindTrek)

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Technology Adoption and User Behaviour Consumer Behavior and Marketing Influence Health, Technology, Consumer Behavior

Abstract

This paper examines the key factors that determine consumer adoption of mobile payments in China. A conceptual model is presented by expanding the innovation diffusion theory (IDT), the technology acceptance model (TAM), and the unified theory of acceptance and use of technology (UTAUT). This model is empirically tested through an exploratory study comprising survey questionnaire with respondents in China. The results have shown compatibility, perceived usefulness, interconnection, perceived security, perceived ease of use and payment habit, as important determinants of consumer adoption of mobile payments in China. Additionally, we compare the outcomes with related research in USA, Finland, Korea and Germany. Our study provides important theoretical contributions and related trends on mobile payments in China. The findings have also reflected explanations on why it is difficult to replicate the success of any mobile payment and/or business model from one country to another.

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References

1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 2003User Acceptance of Information Technology: Toward A Unified View1 2019Diffusion of Innovations 1 1980Understanding Attitudes and Predicting Social Behavior 2000A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies 2003Trust and TAM in Online Shopping: An Integrated Model1 1982Innovation characteristics and innovation adoption-implementation: A meta-analysis of findings 2004Consumer trust in B2C e-Commerce and the importance of social presence: experiments in e-Products and e-Services

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