Public relations research: a tripartite model

Larissa A. Grunig

12 citations0/0 files storedCorporate Communications An International Journal

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Public Relations and Crisis Communication Corporate Social Responsibility Reporting Corporate Identity and Reputation

Abstract

Explores the resurgence of interest in public relations as relationship building; and the three‐stage model that has been developed to research this. Concludes that the present chaotic environment requires public relations professionals to assume the responsibility of identifying the organization’s most strategic publics as part of the management process.

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References

2018MANAGING PUBLIC RELATIONS 2013Excellence in Public Relations and Communication Management 1992Leadership and the New Science 1967Effective Public Relations 1991Maintenance Strategies and Romantic Relationship Type, Gender and Relational Characteristics 1998Relationship management in public relations: dimensions of an organization-public relationship 1997Toward a Concept and Theory of Organization-Public Relationships 2013Manager's Guide to Excellence in Public Relations and Communication Management

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2003E‐CRM: customer relationship marketing in the hotel industry

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