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Identifying influential reviewers for word-of-mouth marketing · Study

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ArticleIdentifying influential reviewers for word-of-mouth marketing

Yung-Ming Li2010

Article2010

Identifying influential reviewers for word-of-mouth marketing

Yung-Ming Li · Chia-Hao Lin · Cheng-Yang Lai

121 citations·0/0 files stored·Electronic Commerce Research and Applications

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Digital Marketing and Social Media Complex Network Analysis Techniques Spam and Phishing Detection

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References

1994The Commitment-Trust Theory of Relationship Marketing 2006The Effect of Word of Mouth on Sales: Online Book Reviews 1990Introduction to WordNet: An On-line Lexical Database *1989Trust: making and breaking cooperative relations 1993Factors Affecting Trust in Market Research Relationships 2004Using Online Conversations to Study Word-of-Mouth Communication 1998Customer Satisfaction and Word of Mouth 1989Trust: Making and Breaking Cooperative Relations.

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Year2010

Typearticle

Published2010-02-22

VenueElectronic Commerce Research and Applications

ISSN-L1567-4223

Languageen

Citations121

Files0 public / 0

ShelfDigital Marketing and Social Media

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doi10.1016/j.elerap.2010.02.004

openalex_workW2048668178

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