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Identifying influential reviewers for word-of-mouth marketing
16 references·4 citing·45 second hop
Identifying influential reviewers for word-of-mouth marketing (2010)Identifying influential reviewers for wor…Do online reviews matter? — An empirical investigation of panel data (2008)Do online reviews matter? — A…The Effect of Word of Mouth on Sales: Online Book Reviews (2006)The Effect of Word of Mouth o…Do Online Reviews Matter? - an Empirical Investigation of Panel Data (2005)Do Online Reviews Matter? - a…Using Online Conversations to Study Word-of-Mouth Communication (2004)Using Online Conversations to…How Critical are Critical Reviews? The Box Office Effects of Film Critics, Star Power, and Budgets (2003)How Critical are Critical Rev…Diffusion in Organizations and Social Movements: From Hybrid Corn to Poison Pills (1998)Diffusion in Organizations an…Customer Satisfaction and Word of Mouth (1998)Customer Satisfaction and Wor…The Effects of Organizational Differences and Trust on the Effectiveness of Selling Partner Relationships (1997)The Effects of Organizational…The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…Factors Affecting Trust in Market Research Relationships (1993)Factors Affecting Trust in Ma…A Test of Services Marketing Theory: Consumer Information Acquisition Activities (1991)A Test of Services Marketing …Introduction to WordNet: An On-line Lexical Database * (1990)Introduction to WordNet: An O…Trust: Making and Breaking Cooperative Relations. (1989)Trust: Making and Breaking Co…Trust: making and breaking cooperative relations (1989)Trust: making and breaking co…Trust as a commodity (1988)Trust as a commodityTHE INFLUENCE OF EXPERT REVIEWS ON CONSUMER DEMAND FOR EXPERIENCE GOODS: A CASE STUDY OF MOVIE CRITICS -super-*THE INFLUENCE OF EXPERT REVIE…Understanding Customer Value in the Mobile Internet Era (2021)Understanding Customer Value …How does customer self-construal moderate CRM value creation chain? (2014)How does customer self-constr…New Tools for Effective Marketing Communications (2013)New Tools for Effective Marke…A Case Study of Using Classifi cation and Regression Tree and LRFM Model in A Pediatric Dental Clinic (2011)A Case Study of Using Classif…Judgment under Uncertainty: Heuristics and Biases (1974)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Economic Action and Social Structure: The Problem of Embeddedness (1985)Determinants of Long-Term Orientation in Buyer-Seller Relationships (1994)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)Prospect Theory: An Analysis of Decision under Risk (1979)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Limited-dependent and qualitative variables in econometrics (1983)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)What Makes Online Content Viral? 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(1990)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Trust and TAM in Online Shopping: An Integrated Model1 (2003)The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields (1983)A BEHAVIORAL THEORY OF R&D EXPENDITURES AND INNOVATIONS: EVIDENCE FROM SHIPBUILDING. (2003)Institutional Change in Toque Ville: Nouvelle Cuisine as an Identity Movement in French Gastronomy (2003)Legitimacy in Organizational Institutionalism (2008)Diffusion of Innovations 1 (2019)Medical Innovation: A Diffusion Study. (1967)Word-of-Mouth Communication and Social Learning (1995)Trust among strangers in internet transactions: Empirical analysis of eBay' s reputation system (2004)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Consumer engagement in a virtual brand community: An exploratory analysis (2011)Does Social Capital Have an Economic Payoff? 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References

  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 2006The Effect of Word of Mouth on Sales: Online Book Reviews5,993 cited
  • 1990Introduction to WordNet: An On-line Lexical Database *4,197 cited
  • 1989Trust: making and breaking cooperative relations4,014 cited
  • 1993Factors Affecting Trust in Market Research Relationships3,649 cited
  • 2004Using Online Conversations to Study Word-of-Mouth Communication2,600 cited
  • 1998Customer Satisfaction and Word of Mouth2,105 cited
  • 1989Trust: Making and Breaking Cooperative Relations.1,728 cited
  • 1998Diffusion in Organizations and Social Movements: From Hybrid Corn to Poison Pills1,679 cited
  • 2008Do online reviews matter? — An empirical investigation of panel data1,677 cited
  • 1991A Test of Services Marketing Theory: Consumer Information Acquisition Activities1,550 cited
  • 1997The Effects of Organizational Differences and Trust on the Effectiveness of Selling Partner Relationships1,415 cited
  • 1988Trust as a commodity1,378 cited
  • 2005Do Online Reviews Matter? - an Empirical Investigation of Panel Data1,013 cited
  • 2003How Critical are Critical Reviews? The Box Office Effects of Film Critics, Star Power, and Budgets

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914 cited
  • n.d.THE INFLUENCE OF EXPERT REVIEWS ON CONSUMER DEMAND FOR EXPERIENCE GOODS: A CASE STUDY OF MOVIE CRITICS -super-*514 cited
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    • 2014How does customer self-construal moderate CRM value creation chain?16 cited
    • 2021Understanding Customer Value in the Mobile Internet Era8 cited
    • 2011A Case Study of Using Classifi cation and Regression Tree and LRFM Model in A Pediatric Dental Clinic7 cited
    • 2013New Tools for Effective Marketing Communications7 cited