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Customizing global marketing · Study

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ArticleCustomizing global marketing

John A. Quelch1986

Article1986

Customizing global marketing

323 citations·0/0 files stored·The International Executive

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International Business and FDI Marketing and Advertising Strategies Management and Marketing Education

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2002The development of subsidiary-management research: review and theoretical analysis 1997Autonomy and Procedural Justice: A Framework for Evaluating Subsidiary Strategy 2003Born-International SMEs: BI-Level Impacts of Resources and Intentions 2005International e‐marketing: opportunities and issues 1997Standardization of international marketing strategy by firms from a developing country 2006The Impact of Strategic Fit among Strategy, Structure, and Processes on Multinational Corporation Performance: A Multimethod Assessment 1996Global strategy: a review and an integrated conceptual framework 2004Internationalization and the Dynamics of Product Adaptation—An Empirical Investigation

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Year1986

Typearticle

Published1986-06-01

VenueThe International Executive

ISSN-L0020-6652

Languageen

Citations323

Files0 public / 0

ShelfInternational Business and FDI

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doi10.1002/tie.5060280204

openalex_workW2048992000

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