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Product Variety, Informative Advertising, and Price Competition
16 references·16 citing·44 second hopsampled
Product Variety, Informative Advertising, and Price Competition (2010)Product Variety, Informative Advertising,…Price and Variety in the Spokes Model (2007)Price and Variety in the Spok…The Targeting of Advertising (2005)The Targeting of AdvertisingThe economic analysis of advertising (2005)The economic analysis of adve…Research Note: Additional Learning and Implications on the Role of Informative Advertising (2004)Research Note: Additional Lea…Frictionless Commerce? A Comparison of Internet and Conventional Retailers (2000)Frictionless Commerce? A Comp…Intermediation and electronic markets: aggregation and pricing in internet commerce (1998)Intermediation and electronic…Toward a Reconciliation of Market Power and Information Theories of Advertising Effects on Price Elasticity (1995)Toward a Reconciliation of Ma…Mastering the Mix: Do Advertising, Promotion, and Sales Force Activities Lead to Differentiation? (1994)Mastering the Mix: Do Adverti…Mastering the Mix: Do Advertising, Promotion, and Sales Force Activities Lead to Differentiation? (1994)Mastering the Mix: Do Adverti…Recall and Consumer Consideration Sets: Influencing Choice without Altering Brand Evaluations (1990)Recall and Consumer Considera…An Evaluation Cost Model of Consideration Sets (1990)An Evaluation Cost Model of C…The Effect of Advertising on Consumer Price Sensitivity (1985)The Effect of Advertising on …Informative Advertising with Differentiated Products (1984)Informative Advertising with …Monopolistic Competition with Outside Goods (1979)Monopolistic Competition with…Equilibrium Distributions of Sales and Advertising Prices (1977)Equilibrium Distributions of …The Effect of Advertising on the Price of Eyeglasses (1972)The Effect of Advertising on …Unlocking the Power of Ads: A Cross-Cultural Examination of Consumers’ Advertising Value Perceptions (2025)Unlocking the Power of Ads: A…Supply chain vertical competition and product proliferation under different power structures (2023)Supply chain vertical competi…Price and advertising competition in an online marketplace: The tradeoff between quality and cost (2023)Price and advertising competi…Coordinating traditional media advertising and online advertising in brand marketing (2023)Coordinating traditional medi…Negative Advertising and Competitive Positioning (2022)Negative Advertising and Comp…Media multitasking, advertising appeal, and gender effects (2022)Media multitasking, advertisi…From E-Quality and Brand Perceptions to Repurchase: A Model to Explain Purchase Behaviour in a Web-Store (2020)From E-Quality and Brand Perc…The Charm of Behavior-Based Pricing: When Consumers’ Taste Is Diverse and the Consideration Set Is Limited (2019)The Charm of Behavior-Based P…Signalling effects on symbolic status and travellers' well‐being in the luxury cruise industry (2019)Signalling effects on symboli…Informative advertising in a distribution channel (2018)Informative advertising in a …In-Store Advertising by Competitors (2017)In-Store Advertising by Compe…Pricing and persuasive advertising in a differentiated market (2015)Pricing and persuasive advert…Time-Based Competition with Benchmark Effects (2013)Time-Based Competition with B…Pricing Prototypical Products (2013)Pricing Prototypical ProductsConsideration Set Formation with Multiproduct Firms: The Case of Within-Firm and Across-Firm Evaluation Costs (2013)Consideration Set Formation w…Competition in Consumer Shopping Experience (2012)Competition in Consumer Shopp…The Nature of the Firm (1937)The Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)Competitive Advantage: Creating and Sustaining Superior Performance (1985)Does the Internet Make Markets More Competitive? Evidence from the Life Insurance Industry (2000)The E-Marketing Mix: A Contribution of the E-Tailing Wars (2002)The Role of Intermediaries in the Development of Trust on the WWW: The Use and Prominence of Trusted Third Parties and Privacy Statements (2006)MONOPOLISTIC COMPETITION AND OPTIMUM PRODUCT DIVERSITY (1975)Stability in Competition (1990)Can Relationship Banking Survive Competition? (2000)Micro-Foundations of Urban Agglomeration Economies (2003)Distance, Lending Relationships, and Competition (2005)A Model for Predictive Measurements of Advertising Effectiveness (1961)The Theory of Buyer Behavior (1971)Situational Variables and Consumer Behavior (1975)Being Good or Being Known: An Empirical Examination of the Dimensions, Antecedents, and Consequences of Organizational Reputation (2005)Tried and tested: The impact of online hotel reviews on consumer consideration (2008)What Makes Online Content Viral? (2011)Judgment under Uncertainty: Heuristics and Biases (1975)Prospect theory: An analysis of decision under risk (1988)The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1994)Switching barriers and repurchase intentions in services (2000)When choice is demotivating: Can one desire too much of a good thing? (2000)Understanding online purchase intentions: contributions from technology and trust perspectives (2003)Advertising as Information (1974)A Model of Sales. (1980)Price and Advertising Signals of Product Quality (1986)Targeted advertising and advertising avoidance (2013)Targeted Online Advertising: Using Reciprocity Appeals to Increase Acceptance among Users of Free Web Services (2013)Preparing for an Era of Deepfakes and AI-Generated Ads: A Framework for Understanding Responses to Manipulated Advertising (2021)Information and Consumer Behavior (1970)Conditional logit analysis of qualitative choice behavior (1972)Advertising, Breadth of Ownership, and Liquidity (2003)Chapter 31 Coordination and Lock-In: Competition with Switching Costs and Network Effects (2007)The Impact of Corporate Social Responsibility on Firm Value: The Role of Customer Awareness (2013)Legislators and Interest Groups: How Unorganized Interests Get Represented (1986)Foundations of Corporate Success (1995)Does the Internet Make Markets More Competitive? Evidence from the Life Insurance Industry (2002)Looking into the Black Box: A Survey of the Matching FunctionOn the Efficiency of Matching and Related Models of Search and Unemployment (1990)Electoral Competition and Special Interest Politics (1996)The Economics of Privacy (2016)Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model (2003)A trust-based consumer decision-making model in electronic commerce: The role of trust, perceived risk, and their antecedents (2007)Progress in information technology and tourism management: 20 years on and 10 years after the Internet—The state of eTourism research (2008)
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References

  • 1979Monopolistic Competition with Outside Goods2,991 cited
  • 2000Frictionless Commerce? A Comparison of Internet and Conventional Retailers2,478 cited
  • 1977Equilibrium Distributions of Sales and Advertising Prices1,034 cited
  • 1990An Evaluation Cost Model of Consideration Sets1,026 cited
  • 1990Recall and Consumer Consideration Sets: Influencing Choice without Altering Brand Evaluations926 cited
  • 1984Informative Advertising with Differentiated Products730 cited
  • 2005The economic analysis of advertising677 cited
  • 2005The Targeting of Advertising522 cited
  • 1972The Effect of Advertising on the Price of Eyeglasses363 cited
  • 1998Intermediation and electronic markets: aggregation and pricing in internet commerce266 cited
  • 1994Mastering the Mix: Do Advertising, Promotion, and Sales Force Activities Lead to Differentiation?247 cited
  • 2007Price and Variety in the Spokes Model245 cited
  • 1995Toward a Reconciliation of Market Power and Information Theories of Advertising Effects on Price Elasticity204 cited
  • 1994Mastering the Mix: Do Advertising, Promotion, and Sales Force Activities Lead to Differentiation?148 cited
  • 2004Research Note: Additional Learning and Implications on the Role of Informative Advertising

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107 cited
  • 1985The Effect of Advertising on Consumer Price Sensitivity99 cited
  • Cited by

    • 2012Competition in Consumer Shopping Experience41 cited
    • 2013Consideration Set Formation with Multiproduct Firms: The Case of Within-Firm and Across-Firm Evaluation Costs40 cited
    • 2019The Charm of Behavior-Based Pricing: When Consumers’ Taste Is Diverse and the Consideration Set Is Limited37 cited
    • 2015Pricing and persuasive advertising in a differentiated market35 cited
    • 2023Supply chain vertical competition and product proliferation under different power structures32 cited
    • 2013Time-Based Competition with Benchmark Effects31 cited
    • 2017In-Store Advertising by Competitors28 cited
    • 2013Pricing Prototypical Products26 cited
    • 2020From E-Quality and Brand Perceptions to Repurchase: A Model to Explain Purchase Behaviour in a Web-Store24 cited
    • 2019Signalling effects on symbolic status and travellers' well‐being in the luxury cruise industry23 cited
    • 2018Informative advertising in a distribution channel18 cited
    • 2022Media multitasking, advertising appeal, and gender effects17 cited
    • 2023Coordinating traditional media advertising and online advertising in brand marketing16 cited
    • 2025Unlocking the Power of Ads: A Cross-Cultural Examination of Consumers’ Advertising Value Perceptions11 cited
    • 2023Price and advertising competition in an online marketplace: The tradeoff between quality and cost10 cited
    • 2022Negative Advertising and Competitive Positioning10 cited