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Shopping orientations of US males: A generational cohort comparison · Study

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ArticleShopping orientations of US males: A generational cohort comparison

Deborah J.C. Brosdahl2011

Article2011

Shopping orientations of US males: A generational cohort comparison

Deborah J.C. Brosdahl · Jason M. Carpenter

268 citations·0/0 files stored·Journal of Retailing and Consumer Services

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Consumer Retail Behavior Studies Consumer Market Behavior and Pricing Consumer Behavior and Market Dynamics

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References

2020Best practices in exploratory factor analysis: four recommendations for getting the most from your analysis 2015The Silent Revolution: Changing Values and Political Styles Among Western Publics 1978The Silent Revolution: Changing Values and Political Styles among Western Publics 1965The Cohort as a Concept in the Study of Social Change 1985The Cohort as a Concept in the Study of Social Change 1986A Methodology for Profiling Consumers' Decision‐Making Styles 1954City Shoppers and Urban Identification: Observations on the Social Psychology of City Life 2003Generation Y female consumer decision‐making styles

Cited by

2021The effect of COVID-19 on consumer shopping behaviour: Generational cohort perspective 2019Bridging the online offline gap: Assessing the impact of brands’ social network content quality on brand awareness and purchase intention 2018The value of social media for innovation: A capability perspective 2017Generation Y’s positive and negative eWOM: use of social media and mobile technology 2015Engaging consumers online through websites and social media: A gender study of Italian Generation Y clothing consumers

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Details

Year2011

Typearticle

Published2011-09-01

VenueJournal of Retailing and Consumer Services

ISSN-L0969-6989

Languageen

Citations268

Files0 public / 0

ShelfConsumer Retail Behavior Studies

Identifiers

doi10.1016/j.jretconser.2011.07.005

openalex_workW2049313131

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2017Marketing to the (new) generations: summary and perspectives

2019Purchase decision of generation Y in an online environment