The effect of manufacturing strategy on organizational performance

Abstract

The research reported in this article investigated the effect of manufacturing strategy on organizational performance in the Malaysian electrical and electronic sector. It was revealed that a cost-based strategy greatly affected the performance of organizations participating in this study. This result implied that a cost-based strategy is still a dominant concern for manufacturing firms. The information gathered through this study is useful for strategy formulation and for understanding how a strategy can lead to improved organizational performance in general.

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