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Meaningless brands from meaningful differentiation · Study

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ArticleMeaningless brands from meaningful differentiation

Unknown author1999

Article1999

Meaningless brands from meaningful differentiation

Unknown author

20 citations·0/0 files stored·Journal of Wine Research

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Wine Industry and Tourism Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification

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References

1995Building Strong Brands 1991Managing Brand Equity 1975Journal of International Business Studies 1996‘Building Strong Brands’1988Country-of-Origin Effects for Uni-National and Bi-National Products

Cited by

2009Does a brand have to be consistent?2014Factors that Affect Willingness to Pay for Red Wines in China 2004Perceptions of wine quality 2009Factors Affecting Wine Purchase Decisions and Presence of New York Wines in Upscale New York City Restaurants 2018Consumer behavior toward wine products 2008The relevance and irrelevance of the brand for small and medium wine enterprises 2018Construction and operationalisation of sectorial brands: The case of the Brazilian winemaking sector from the perspective of different stakeholders 2008Does brand influence wine purchase

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2007Country image and consumer-based brand equity: relationships and implications for international marketingarticle · 4 shared references 2010Country equity: Conceptualization and empirical evidencearticle · 4 shared references 2014Impact of Country-of-origin Image on Brand Equity: A Study on Durable Products in Indiaother · 4 shared references 2010A model of destination branding: Integrating the concepts of the branding and destination imagearticle · 3 shared references 2005Destination Branding: Insights and Practices from Destination Management Organizationsarticle · 3 shared references 2008A model of customer-based brand equity and its application to multiple destinationsarticle · 3 shared references

Details

Year1999

Typearticle

Published1999-12-01

VenueJournal of Wine Research

ISSN-L0957-1264

Languageen

Citations20

Files0 public / 0

ShelfWine Industry and Tourism

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doi10.1080/09571269908718181

openalex_workW2049314014

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