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EXAMINATION OF ATTITUDINAL AND INTENTIONAL DRIVERS OF NON-DECEPTIVE COUNTERFEITING IN A SOUTH ASIAN CONTEXT
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References

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  • 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research36,736 cited
  • 1980Understanding Attitudes and Predicting Social Behavior25,805 cited
  • 2025Advances in Consumer Research13,264 cited
  • 2008Survey response rate levels and trends in organizational research3,457 cited
  • 1982Reference Group Influence on Product and Brand Purchase Decisions1,950 cited
  • 2025A Glance on Changing Workplace Dynamics Post Covid-19 in India: A Review of Psychological Employee Withdrawal Behavior1,228 cited
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  • 1979Models of attitude-behavior relations.995 cited
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  • 2001Spot the difference: consumer responses towards counterfeits548 cited
  • 2009Devil wears (counterfeit) Prada: a study of antecedents and outcomes of attitudes towards counterfeits of luxury brands415 cited
  • 2007The Influence of eWOM on Virtual Consumer Communities: Social Capital, Consumer Learning, and Behavioral Outcomes

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408 cited
  • 1993Consumer “accomplices” in product counterfeiting: a demand side investigation378 cited
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