The ‘crossover’ audience: Mediated multiculturalism and the Indian film

Adrian Mabbott Athique

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South Asian Cinema and Culture Cinema and Media Studies Cultural Identity and Representation

Abstract

I can't keep it inside my head anymore! All this preaching by the Western media about what I should appreciate from my own popular culture. One Bride and Prejudice (Gurinder Chadha 2004) comes alon...

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References

1997Indian films and Nigerian lovers: media and the creation of parallel modernities 2003The 'Bollywoodization' of the Indian cinema: cultural nationalism in a global arena 2000Making meaning in Indian cinema 2004Beyond Bollywood 2004Beyond Bollywood : the cultural politics of South Asian diasporic film 2003Culture and Economy in the Indian Diaspora 2006Bollyworld: Popular Indian Cinema through a Transnational Lens 1999Image journeys : audio-visual media and cultural change in India

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2013Transnational audiences: geocultural approaches 2011Slumdog Millionaire Meets “India Shining”: (Trans)national Narrations of Identity in South Asian Diaspora 2011Asserting nationalism in a cosmopolitan world: globalized Indian cultures in Yash Raj Films 2013Another Look At Orientalism: (An)Othering inSlumdog Millionaire 2016The production ofEk Tha Tiger: A marriage of convenience between Bollywood and the Irish film and tourist industries

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