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Marketing-as-practice. Introduction to the special issue · Study

WorkMarketing-as-practice. Introduction to the special issue

Per Skålén2011

Work2011

Marketing-as-practice. Introduction to the special issue

Per Skålén · Chris Hackley

132 citations·0/0 files stored·Scandinavian Journal of Management

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Management and Organizational Studies Marketing and Advertising Strategies Business and Management Studies

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References

1977Outline of a Theory of Practice 1984The Constitution of Society. Outline of the Theory of Structuration 1978Discipline and Punish: The Birth of the Prison 1978Discipline and Punish: The Birth of the Prison.2003Evolving to a New Dominant Logic for Marketing 1980Outline of a Theory of Practice.20005. The Practice of Everyday Life 1984A Service Quality Model and its Marketing Implications

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2017Virtual brand community engagement practices: a refined typology and model 2021Responsible Management-as-Practice: Mobilizing a Posthumanist Approach 2019Opening Strategy 2014Performing market segmentation: a performative perspective 2021Micro-level practices of bricolage during business model innovation process: The case of digital transformation towards omni-channel retailing 2016Sustainability service in-store

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Details

Year2011

Typeeditorial

Published2011-04-25

VenueScandinavian Journal of Management

ISSN-L0956-5221

Languageen

Citations132

Files0 public / 0

ShelfManagement and Organizational Studies

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doi10.1016/j.scaman.2011.03.004

openalex_workW2050117142

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2013

Positioning consumption

2014Innomediary agency and practices in shaping market innovation